Your Nonprofit Can Accept Donations Online Right Now
Online giving is an important part of donating for supporters – the average online charity donation jumped by 32% to nearly £70
last year. But with smaller charities and community groups tight on
resources, how can they make the best use of what they already have to maximize online donations?
All platforms offer a different service, with some giving quite detailed fundraising support, which might outweigh the cost. LocalGiving, for example, charges fees at the higher end of the scale, but offers a very detailed service which brings in match-funding for charity donations. A relatively new organisation, Golden Giving, which is funded by philanthropists, doesn’t charge fees and might offer a challenge to the big guns.
Nonprofit organizations are tax-exempt organizations that are charitable, educational, scientific, religious or literary, and use all revenue in service to the public. A nonprofit organization can reduce fundraising costs and attract more donors by enabling online donations. The two methods for accepting online donations include opening a merchant account with a financial institution or working with a third-party payment processor. The method a you choose may depend on your total operating budget, your goals for branding your company and how convenient and automated you want the process to be.
Donating online is easy and quick. Donors don’t need to write a check, put anything in the mail or follow up to make sure you received their donation. Due to the simplicity and speed, you are more likely to capture impulse donors who were moved by your organization from the content on your website. You’re also more likely to capture people who want to support your organization, but just don’t have, or think they don’t have, the time to go through a long donation process.
There are what seems like hundreds of different ways to accept donations online. While some are generally better than others, I thought it would be more appropriate to suggest the best donation tool based on your current situation. Of course, many of the tools can be used for multiple situations, but I felt like some fit better than others for certain needs. I’ve covered the following situations here:
All platforms offer a different service, with some giving quite detailed fundraising support, which might outweigh the cost. LocalGiving, for example, charges fees at the higher end of the scale, but offers a very detailed service which brings in match-funding for charity donations. A relatively new organisation, Golden Giving, which is funded by philanthropists, doesn’t charge fees and might offer a challenge to the big guns.
Nonprofit organizations are tax-exempt organizations that are charitable, educational, scientific, religious or literary, and use all revenue in service to the public. A nonprofit organization can reduce fundraising costs and attract more donors by enabling online donations. The two methods for accepting online donations include opening a merchant account with a financial institution or working with a third-party payment processor. The method a you choose may depend on your total operating budget, your goals for branding your company and how convenient and automated you want the process to be.
Donating online is easy and quick. Donors don’t need to write a check, put anything in the mail or follow up to make sure you received their donation. Due to the simplicity and speed, you are more likely to capture impulse donors who were moved by your organization from the content on your website. You’re also more likely to capture people who want to support your organization, but just don’t have, or think they don’t have, the time to go through a long donation process.
There are what seems like hundreds of different ways to accept donations online. While some are generally better than others, I thought it would be more appropriate to suggest the best donation tool based on your current situation. Of course, many of the tools can be used for multiple situations, but I felt like some fit better than others for certain needs. I’ve covered the following situations here:
- You Want the Easiest Possible Setup and Installation on Your Website
- You Want to Accept Recurring Donations
- You Want to Collect Additional Donor Info and You Have a Techie Available
- You Want to Allow Event Attendees to Donate Online for Their Ticket
Comments
Post a Comment